CORE SKILLS
Branding
Layouts
Brochures
Email Blasts
Graphic Design
Prototyping
Wireframes
SOFTWARE
Indesign
Photoshop
Illustrator
After Effects
Adobe XD
Mailchimp
Microsoft Office
Figma
Optimal Workshop (Card Sort)
Maze.co (Card Sort & Tree Testing)
Flutter
Unity Engine
OTHER SKILLS
HTML
CSS
Dart
C#
LANGUAGES
Spanish (Native)
English (Fluent)
INTERESTS
Science
Music
Programming
Cultural Exchanges
Emerging Technology
Finance
Real Estate
Erik Soriano
UX Designer | XR Enthusiast
OBJECTIVE
As a UX design visionary, I'm dedicated to leading and pioneering research-driven design strategies that champion the user, crafting memorable interfaces that have a lasting impact and drive user engagement.
EXPERIENCE
UX Designer
Amazon
2024 - Present
Nashville, Tennessee
UX Design Intern
Amazon, Inc
Summer 2023
Bellevue, Washington
- Pioneered UX research efforts, employing generative primary research to uncover untapped opportunities for enhancing the project’s user experience
- Championed collaboration, by orchestrating over 20 stakeholder interviews across different teams to pinpoint project pain points and envision enhancements
- Proactively led weekly meetings with my manager, guiding the integration of research findings and updating wireframes to ensure a steadfast user-centric approach
- Iterated and refined more than 100 Figma wireframes, prioritizing optimal solutions for an enhanced user experience
- Produced meticulously annotated wireframes and a prototype as deliverables for the development team, ensuring a seamless transition from concept to implementation
XR Graduate Assistant
University of Miami
2022 - 2023
Coral Gables, Florida
- Played an integral role in shaping the UI and User Experience of a Mixed Reality prototype through Unity and Microsoft HoloLens2
- Conducted over 12 rigorous usability tests on the prototype, extracting valuable insights and synthesizing key findings
- Employed research-driven insights to drive design decisions and iterative enhancements of the XR prototype
UX Design Intern
The Gordon Center For Research in Medical Simulation
University of Miami
Summer 2022
Coral Gables, Florida
- Proactively led heuristic evaluations, providing impactful design suggestions to elevate their website
- Performed a comprehensive card sort study and tree test, strategically determining navigation priorities to drive user-centric design
- Delivered an influential report, showcasing design opportunities and guidelines, while taking the lead in crafting dynamic redesign mockups within Figma
Graphic Designer
CRG
2018 - 2023
Miami, Florida
- Rebranded the company’s image; from typography to color palette, and image style, logo remained intact
- Created email marketing campaigns under the guidance of CEOs and Marketing Manager
- Assured all email blasts adhered to CAN-SPAM Act requirements and compliance
- In charge of the company’s social media (i.e. Instagram), and maintaining brand consistency throughout
- Performed Photo editing as needed to make sure the images communicated the message effectively
- Assisted with other duties as needed