CORE SKILLS

Branding
Layouts
Brochures
Email Blasts
Graphic Design
Prototyping
Wireframes

SOFTWARE

Indesign
Photoshop
Illustrator
After Effects
Adobe XD
Mailchimp
Microsoft Office
Figma
Optimal Workshop (Card Sort)
Maze.co (Card Sort & Tree Testing)
Flutter
Unity Engine

OTHER SKILLS

HTML
CSS
Dart
C#

LANGUAGES

Spanish (Native)
English (Fluent)

INTERESTS

Science
Music
Programming
Cultural Exchanges
Emerging Technology
Finance
Real Estate

Erik Soriano

UX Designer | XR Enthusiast



OBJECTIVE

As a UX design visionary, I'm dedicated to leading and pioneering research-driven design strategies that champion the user, crafting memorable interfaces that have a lasting impact and drive user engagement.



EXPERIENCE

UX Designer

Amazon

2024 - Present

Nashville, Tennessee



UX Design Intern

Amazon, Inc

Summer 2023

Bellevue, Washington

  • Pioneered UX research efforts, employing generative primary research to uncover untapped opportunities for enhancing the project’s user experience
  • Championed collaboration, by orchestrating over 20 stakeholder interviews across different teams to pinpoint project pain points and envision enhancements
  • Proactively led weekly meetings with my manager, guiding the integration of research findings and updating wireframes to ensure a steadfast user-centric approach
  • Iterated and refined more than 100 Figma wireframes, prioritizing optimal solutions for an enhanced user experience
  • Produced meticulously annotated wireframes and a prototype as deliverables for the development team, ensuring a seamless transition from concept to implementation

XR Graduate Assistant

University of Miami

2022 - 2023

Coral Gables, Florida

  • Played an integral role in shaping the UI and User Experience of a Mixed Reality prototype through Unity and Microsoft HoloLens2
  • Conducted over 12 rigorous usability tests on the prototype, extracting valuable insights and synthesizing key findings
  • Employed research-driven insights to drive design decisions and iterative enhancements of the XR prototype

UX Design Intern

The Gordon Center For Research in Medical Simulation

University of Miami

Summer 2022

Coral Gables, Florida

  • Proactively led heuristic evaluations, providing impactful design suggestions to elevate their website
  • Performed a comprehensive card sort study and tree test, strategically determining navigation priorities to drive user-centric design
  • Delivered an influential report, showcasing design opportunities and guidelines, while taking the lead in crafting dynamic redesign mockups within Figma

Graphic Designer

Chariff Realty Group

2018 - 2023

Miami, Florida

  • Rebranded the company’s image; from typography to color palette, and image style, logo remained intact
  • Created email marketing campaigns under the guidance of CEOs and Marketing Manager
  • Assured all email blasts adhered to CAN-SPAM Act requirements and compliance
  • In charge of the company’s social media (i.e. Instagram), and maintaining brand consistency throughout
  • Performed Photo editing as needed to make sure the images communicated the message effectively
  • Assisted with other duties as needed


EDUCATION

University of Miami

Master of Fine Arts (MFA) - Interactive Media

GPA: 4.0

Coral Gables, Florida



OTHER EDUCATION

Via Coursera (Coursera.com)

French (Intermediate Level B1)

Via École Polytechnique

View Certificate


JavaScript Basics

Via University of California, Davis

View Certificate